Powering a global news network
Powering a global news network
Pixel Commerce was hired by CNN to help establish their design system, powering every brand and elevating every story. Our task was to consolidate, standardize and magnify stories and brands across all of CNN.com.
UI Components
Consistent interface
We created standard UI components utilized across CNN.com, which helped expedite to market launches across all product verticals.
Brand elevation
Giving brands a voice
We established templates for brand standards for each unique voice under the CNN umbrella while also ensuring the master brand was ever-present. This enforced trust in the readership while also giving everything just that much more flare.
Guidelines
Creating documentation
Every design choice was documented and explained thoroughly as guidelines for designers and developers building pages now and in the future to understand patterns and best practices.
Template creation
CNN moved to a new CMS and because of that we helped create templates for different content types under different brands. Each one followed our specific grids and grid formations.