A/B testing for the largest hotel chain

The Challenge

Marriott required additional designers to aid their teams in A/B testing for their website. Their primary objective was to create numerous designs for these tests to determine effectiveness and usage.

The Approach

We created multiple designs, in order to give the project scope. We would run the design by the stakeholders to ensure that they met their expectations and what they wanted to achieve out of the tests.

The Outcome

We had a slate of functional designs that were created and successfully launched.

Key takeaways

With a number of successful and functional designs, we were able to increase revenue for Marriott by millions of dollars.