Digital planning for the hospitality industry
What is digital planning?
Much like any fiscal business planning that happens, you need to ensure your digital presence is just as thought through. In an age where your potential customers are globally reachable, why miss the opportunity to capture their business and loyalty? So why are we talking about digital planning for the hospitality industry?
What even is digital planning?
It’s the strategy of your online presence. It’s the process by which you make everything digital work for you and your business.
What to include in your digital plan
When creating a digital plan, you should focus in on some elements. They are:
- Data gathering: You should gather as much data as possible and create actionable results. These results will help further improve your business’ efficiency. Together, this is called a Feedback Loop.
- Seasonal events: Part of your digital planning and market strategy should include seasonal events, such as New Years, Thanksgiving, etc. Do you have special rates? If so what is the specific language you will use for each event? Tell a story connected with each event, if you can, and tie it all back into your brand.
- Pain points: You can’t please all of the people all of the time. Investigate and anticipate your guests’ pain points and solve them to reduce any friction.
- Physical & Digital Synergy: create a coherent experience between your physical business and digital spaces. For example – are your check-in/check-out site functions flowing properly? Is it easy and painless? These directly affect the physical process that guests experience.
Each business is different. They each have their own nuances, but that’s why these are ‘core’ elements. And part of why Pixel Commerce is ready to work for you and your business – we’ll take these core ideas and tailor them to the unique realities that your business faces.
A digital plan ties everything together
A lot goes into a digital plan. It involves structuring your content to effectively communicate. You must have a good experience design that helps your users navigate information.
Digital planning for the hospitality industry is an essential part of the business. And as users continue to buy and browse online, the digital landscape is only going to become more important.